We have seen that Apple has raised the minimum price for their apps and games in the App Store. Earlier last month, Apple had stated about the change in pricing of their apps. Now, they are implementing their plans. The minimum price hike affects all EU countries and Canada. Play Store app minimum price hike will sooner or later take place as well.
Flat rate for apps and games will soon be history as the prices of apps and games will be different for different parts of the world. This is done as per the regulation of EU which solves the problem of prices of digital goods value. Since Apple has taken a step forward, other companies like Microsoft, Google and Amazon are likely to follow. UK citizens have to pay 20% VAT which is why the price of apps in that region has region says GSMArena.